As easy as a conversation. This is how we believe at Letsclap.io how brands should communicate with their customers.
Conversations have always been the most powerful way for people to engage and collaborate.
Our understanding of conversation is currently undergoing a seismic shift. In the video below Mark Curtis (Fjord) walks us through the history of conversation, including etiquette, emojis, Socrates, and the singularity (WebSummit 2017 ).
Our selection of takeaways
Conversations have been important troughout human history, there have been moments in history when conversations where front and center of the dialog of history
The development of ideas has, for a century, entirely been directed by conversation (without any technology)
With each new technology new etiquettes emerged
With instant messaging for the first time ever you can pause the synchronicity. This never happened with earlier technology
The speed of change of this etiquette is increasing
Smartphones brought spontaneity and also distraction. We still haven’t figured out the etiquette of when to look at our phone or not
We need to ask ourselves, what does it take to be human in the digital age? Not what does it mean to be digital
Conversations are places where you can actually buy and sell things. Marketplaces were not only for buying (…) but also for news. We have now put the marketplace back in the conversation.
Phone calls are in decline. But voice is on the rise (thanks to Amazon Alexa)
Bots don’t have to human to be human-centered
Patience is a thing bots can do, where actually humans are not very good at
Mirroring is an ancient thing. Computers might try to do that.
Brands might try to mirror you as a consumer. Each brand becomes like you
A popular brand might be live managing 1M different manifestations of what the brand is. That is a living brand.
AI + Voice + Digitisation of everything around us is leading us to a Conversational Singularity, a place where the devices actually begin to disappear
Leading to conversations everywhere, with everything at every given moment .That is completely transformative.
The implications: new etiquettes needed, machines will know us better than other humans
The golden age of conversation
Mark Curtis ends his analysis with a big question: how can we get back to the golden age of conversations , now technology might finally help us ?
Watch the full video for an answer and his in depth analysis of the past, present and future of conversations.