The #Messaging platform wars— an overview (Sept 2016)
Messaging apps like FB Messenger, Whatsapp, Telegram or Wechat are one of the most popular mobile apps for consumers. With more monthly active users on messaging apps than on social media apps, messaging is poised to become the new ground for building platforms and ecosystems. Today Telegram, Whatsapp, Messenger, Line, Kik and Wechat are adding new features to their messaging apps to enable conversational commerce(#convcomm) or (e)commerce via messaging apps.
What do you need to know on these messaging platform wars? What are the opportunities for your business? Let’s start in this update with a simple summary of the most important events in 2015–2016.