Earlier this year Skift analyzed messaging between travel brands and consumers to be one of the megatrends for the travel industry in 2016. What are the benefits of messaging between travel brands and consumers…
Imagine booking your next stay in New York from within your Facebook Messenger, Whatsapp or other messaging app. Commerce as easy as a conversation has never been so close to reality. Chris Messina, the inventor of the hashtag, recently declared 2016 to be the year of Conversational Commerce.